In the mid 1990´s the owners of the web sites at the World Wide Web network recognized the value and importance of having their own sites very visible and high ranked among the search engines´ results. That created the need for the optimization of the search engines thus opening the vast range of opportunities for the search engine optimization, or shortly SEO, practitioners around the world to show off themselves as the best in the field of providing the best results to the users of their skills and services.
The process of the optimization of the search engines, or the SEO process, consists of the processes whose only purpose is to improve the visibility and ranking of one´s web page after the search process is undertook. It is very important to guide traffic toward your web page in order to make your business more profitable in the end. The more users visit your web site, the greater success for you.
And one of the strategies to make yourself visible and high ranked, even top ranked in the search engine results, whether it is Bing, Yahoo or the most important, Google, is the link building. And here it is why the link building is important for you as the thing that will hugely enlarge the traffic to your web page.
Namely the links that go to your pages are something like a suggestion that your web site and the things you offer there are good, interesting, of a quality and recommended to visit.
The more links you secure to your page, the more importance your web page and thus your business, gain. It places you even higher in the search engines´ results and ensures the future of your business.
Do not forget that just like in the voting process, if you are voted by the important people, namely if the links to your web sites are from the already important, long-term, quality, with a good reputation web pages, you will rank higher, even if you only have for example 4 links. But if you are voted by hundred mistrusted web pages, you will surely loose your ranking level.
If you manage to secure the linking to your web site by the web sites and pages that are reputable, and have a certain weight in the online world, it will all have much bigger impact on the whole SEO process you undertake for your web page.
If you start the blog as the part of your web site, you are ensuring even more traffic and more links to your web page automatically. It is unwritten rule.
Respect the visitors to your web page and instead of bugging them, ask them politely to give you the link to your web page or to link themselves to your web page, in other words.
In the overall process there is surely one thing you must not forget while you build the links, and that is to rank very high and top high in Google results as the most important ones.